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EP 71: TJ Parker (Founder, PillPack) on Selling to Amazon for $1B and Going to War with Big Pharma

The Logan Bartlett Show

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The Importance of Design in a Health Care Company

Popack was kind of the O.G. direct to consumer healthcare company right and so you're you're helping people fulfill their their medicines but you were very design centric from the start. We spend a ton of energy just cycling through the physical product the CX the brand, we actually camped out our offices in New York for like six months at one point. I think it's a little more normal now like people historic like since 2013 has been a bunch of companies that have more like elegantly designed things but at the time that was both weird for a startup and it was certainly weird for like a health care business.

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