204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1)
The Greg McKeown Podcast
Innovating Through Jobs-to-be-Done
This chapter explores the Jobs-to-be-Done theory through a case study of interventional cardiologists and angioplasty balloons, illustrating their procedural challenges and opportunities for innovation. By breaking down processes and drawing parallels to Michelangelo's sculpting, it emphasizes targeted problem-solving to better meet user needs in various contexts, including book writing.
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