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093 - Phil Goddard - Inevitable Prosperity

The Coaching Life

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Connecting With Your Prospective Clients

Coaching essentially is holding someone's hand whilst they go through that transformation from caterpillar to butterfly but until they've experienced that the caterpillar has no concept of what it's like to be a butterfly. To connect with your prospective clients consider what are they telling their colleagues, friends and family  and how do you relate to them? "You don't have to specifically understand their issues of course but you can understand the aspects of human behavior that that affect their experience and their performance"

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