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PopUp Business School - The Right Way to Start a Business

Financial Independence Podcast

CHAPTER

Sell Your Value Before You Create It

Selling your value before you create it is the opposite of what most people do. If you spend years creating a product that no one wants, you've wasted your time. Business has been doing this for years but new startups don't think to do this. It takes all the risk out of entrepreneurship if you sell first and collect money upfront.

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