Is There a Stigma Attached to Doing SEO?

I think the biggest thing is just, you know, coming from a software engineering background. And so I think like a lot of programmers kind of steer clear of it or don't necessarily want to embrace becoming SEOs. The fact that you knew about Pinterest posts talking about experimenting with SEO and how successful was really is something that most people probably wouldn't have known about or noticed if they weren't SEO consultants themselves.