729: Collin Mitchell | Why Podcasting is a Secret Weapon to Building Your Business
Travis Makes Money
What's the Transition Like?
Jo, the co-founder of sales cast, started a podcast two years ago. He recorded 20 episodes in like two weeks and released them daily but never got listed on Apple's new noteworthy section. Jo says he was thinking of it more as a way to create content, more than anything.
Collin Mitchell does it all! He's a 4-time founder, father of 4, and host of the "Sales Transformation" podcast.
Collin and his wife started their first company at age 25 and grew it to $5M ARR (Annual Recurring Revenue) in 26 months! Not bad for someone who grew up poor, surviving on food stamps and government cheese, no? In this episode, you're going to see how investing in yourself, establishing positive habits, and building relationships through podcasting are the missing link between you and your success!
Jump right in and discover why podcasting is a secret weapon to building your business.
Things you will learn in this episode:
[00:01 - 06:26] Opening Segment
- A little intro to Collin Mitchell
- Collin gives us a bit of his background
- Growing up with a rough childhood
- Thinking high education wasn't even an option
- How Collin's first sales job turned his life around
- "Just out-work your competition"
[06:28 - 19:02] Going from $5M in Annual Revenue to Building a Podcast
- How Collin built his career and entered entrepreneurship
- A desire to acquire new skills
- Learning on the job
- A strength for leading by example
- The decision to go out on do it on his own
- How Collin built $5M in ARR and moved into other businesses
- Transitioning to the online space
- Getting inspired by LinkedIn content
- How Collin got turned on to the idea of podcasting
- Collin's start into podcasting
- The process of creating and releasing content
- Failing to gain an audience
- The value of creating a process and new habits
- Pivoting to generate success from his podcast
- Using the podcast to build relationships
- Helping people create podcasts for their business
- 2.7M podcasts, less than half still release episodes because of poor strategy
[19:03 - 32:24] Why a Podcast is a Secret Weapon to Building Your Business
- Collin talks about the reasons behind starting a podcast
- It serves so many purposes surrounding relationships
- The value of creating content
- Finding your voice
- How everything you learn from an interview carries over to business
- There are tons of ways to make money podcasting
- The value of paid guesting
- A quick word from our sponsor
- Why you should pay to get in front of other people's audiences
- Podcast audiences are one of the most loyal and responsive
[32:25 - 34:54] Closing Segment
- Who you know or what you know?
- What you know is important but not as much as the who
- You need the right people to implement what you know
- How to connect with Collin
- Links below
- Final words
Tweetable Quotes:
"If you do anything that has any sort of emphasis on building relationships for your business to drive revenue, a podcast platform works beautifully if it's done right." - Collin Mitchell
"Every podcast host that I talk to, one of the things they value most is what they get to learn from the desk… You get access to these people, and then you can ask them any question you want!" - Collin Mitchell
Resources Mentioned:
Want to connect with Collin? You can follow him on Twitter and LinkedIn. Visit https://www.salescast.co for a "revenue-first" podcast network that generates unlimited demand!
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