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Mastering the Medium with Andrew McLuhan

No Way Out

CHAPTER

Exploring the OODA Loop and McLuhan's Medium

This chapter examines the philosophical implications of the OODA loop alongside the four E's of cognition, focusing on the interplay between cognition and technology. Speakers reflect on the works of Marshall McLuhan and John Boyd, emphasizing the importance of their theories in understanding modern digital dependencies. The conversation delves into the broader societal effects of media as extensions of human capabilities, particularly through the lens of contemporary reliance on smartphones.

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