AI isn't going to run your company – but not for the reason you think. Business thrives on innovation and adaptability, which requires more than logic. That's where storytelling comes in.

Angus Fletcher, Professor of Story Science and author of Primal Intelligence, joins host Oliver Aust to explain why storytelling is a form of intelligence that helps us plan, act and innovate in ways AI never could. He breaks down how narrative thinking guides our decisions, how intuition really works, and how to strengthen them both.

You’ll also learn the “three stories” every business is running (whether you realize it or not), and what happens when they’re out of alignment.

Topics discussed:

Storytelling as a form of intelligence (00:51)

Why AI struggles in dynamic, changing environments (03:14)

Narrative thinking vs. logical thinking (05:47)

The mission behind his research and book, Primal Intelligence (07:38)

How intuition really works and how to develop it (11:12)

3 stories every business runs on: strategic, operational, external (14:33)

When “marketing problems” are actually alignment problems (17:26)

Leaders vs. managers and why “safe” communication fails (21:18)

The AI spam loop and why humans are tuning out (27:31)

External vs. internal storytelling structure (30:42)

The trap of “defining the problem” (35:56)

Where to start if you want to become a better storyteller (38:23)

Download your copy of the 21 Storytelling Frameworks (⁠https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver⁠) guide:

⁠https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

Want to work with Oliver and become a top 1% communicator? Join the Speak Like a CEO Academy and sign up for the FREE webinar! https://www.speaklikeaceo.academy/

This episode was produced by Podcast Boutique https://www.podcastboutique.com (https://podcastboutique.com)

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