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🚽 “Lattes & Lavatories” — Starbucks’ policy pivot. LA’s greedy landlords. Planet Fitness’s biggest risk.
The Best One Yet
Planet Fitness Takes a Risk with Membership Price Increase
This chapter explores the recent increase in Planet Fitness stock and its shift in membership pricing from $10 to $15 per month. It examines the psychology of low-cost memberships, consumer behavior around New Year's resolutions, and the risks involved in their business model relying on underutilized memberships.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode