243: Best Practices for Outbound Sales Sequences
The Predictable Revenue Podcast
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What's Your Ideal Customer Profile?
You have to know who you're talking to. Who is my ideal customer profile? And then who is the persona within? So this is what marketers do every single day and sales reps have only started to the end of this in the last couple of years. The combination of the persona with the ideal customer profile tells me the messaging I'm going to use. If your SMB, like mine is, they don't have the same resources of an enterprise company because they have different budgets,. all that kind of stuff.
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