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How To: Thought Leadership
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How to Be a Thought Leader on LinkedIn
When I hear people say I don't really know what to do, it's that they are afraid that they're not going to contribute anything unique. What I said yesterday in my session is you do not have to be groundbreaking. Bring people into Starbucks with you. That is a really okay and often perfect way to approach LinkedIn. Because social media above all else, this will shock you, is social. And we like each other based on our interests.
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