How to Tell a Story That Gets People's Attention

Most important ideas struggle to find their hook into people's attention. Soi think this could be incredibly useful for any one who cares a somethingof how do you turn it into a story that will come on people's attention? You know what it gets to? I try and figure out a way, narratively, through story telling, to create environments or stories where, in some ways, the idea is the protagonist. But ultimately, you're watching this idea as it kind of develops and spreads around the world,. And ends up being useful in all these surprising ways.