Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned
Marketecture: Get Smart. Fast.
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YouTube's Emerging Influence in Podcasting and Dynamic Ads
This chapter explores the growing influence of YouTube as a key platform for podcasts, particularly focusing on its new dynamic host-read ads feature. The discussion also highlights the challenges faced in podcast advertising and how the context of ads affects their effectiveness compared to music.
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