Are You Competing for Attention?

People don't realize how much strategy goes into what's behind the people and things that are successful. Even if the content may not appear to be strategic, there's a lot of strategy. A 20 something year old kid who has 10 million subscribers told me he measured the words per second and per minute that the biggest YouTubers were saying in their intros. If you have the humility to appreciate some of that, then you can start to get realistic about what you want,. The result is not guaranteed, but it's much more likely.