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How Etsy Found Its Purpose and Crafted a Turnaround

Cold Call

CHAPTER

What Is Purpose?

"If you told me five years ago i was gon to writ a book on purpose, i would have told you you're crazy," she says. "I had to first understand what is purpose, on which there's a lot of confusion." Etsy allowed her to clarify that purpose involves navigating economic and social benefit. She also explains how companies actually embegs purpose into the organization.

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