Host James Avery welcomes serial entrepreneur Scot Wingo to dissect the rapid rise of Agentic Commerce and its imminent impact on Retail Media Networks (RMNs). Wingo, the founder of Channel Advisor, explains how large language models (LLMs) like ChatGPT and Perplexity have evolved from simple search tools to "answer engines" and full-bore marketplaces, completing the "research, find, and buy" shopper's journey. They explore how this shift bypasses traditional retailer websites, threatening RMN ad revenue, especially since companies like Walmart are embracing the direct checkout model as a customer acquisition channel. Wingo offers a "call to action" for retailers, advising them not to ignore the trend , and details how RMNs must elevate the user experience, fix their broken product catalogs, and rethink ad strategies to be additive, drawing inspiration from Instacart's successful, coupon-driven model.
