3min chapter

Behind the Brand with Bryan Elliott cover image

Daniel Pink | Timing is EVERYTHING in Business: How to Know WHEN to Make Better Decisions | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

Are There Different Times of Day When People Are More Likely to Overcome TheDefault Decision?

Research shows that when people make decisions, they come into the encounter with a default decision. People are more likely to overcome the default at different times of day and in different situations. If you're trying to sell something to a C suite prospect early in the day rather than later in the day, you have a 7% chance of succeeding. And let's say that if you do it at the right time, you can dial it up to an 11% chance.

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