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Daniel Pink | Timing is EVERYTHING in Business: How to Know WHEN to Make Better Decisions | Podcast series / Marketing

Behind the Brand with Bryan Elliott

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Are There Different Times of Day When People Are More Likely to Overcome TheDefault Decision?

Research shows that when people make decisions, they come into the encounter with a default decision. People are more likely to overcome the default at different times of day and in different situations. If you're trying to sell something to a C suite prospect early in the day rather than later in the day, you have a 7% chance of succeeding. And let's say that if you do it at the right time, you can dial it up to an 11% chance.

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