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#19 - Prof. Robert Adam, Robert Adam Architecture: Time and Architecture, Myths & Misconceptions about Modernity, the Value of Beauty & Classical Architecture

The Aesthetic City

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The Impact of Classic Architecture on the Mainstream

There's a myth in Britain that everyone in the Netherlands wants to live in a modernist house. Most people respond to traditions as they find them, and very positively. I ran a survey paid for by the British government on what people liked in housing. And I was blown away by their natural intelligence. In ordinary language, this was just a perfectly average normal housewife. The trouble is that in the speculative housing, we offer to deliver them very bad examples of it. They don't have to be bad. It is the people that produce them have actually don't know what they're doing.

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