On Margins cover image

W. David Marx — The Culture of Fashion in Japan

On Margins

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The Power of Titles in the World of Books

War to mouth is powerful becausei it overcomes all the friction. Depending on where your goals are with your project, a goal which is not a mature goal, buto, very much like the cool peopl will read this book. I think 90 % of the book titles that some one would have thought of would have beenhorrible.

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