How to Define a Failure Mode

Oga: One common failure mode that we see with customers is a, trying to pick the perfect tool. He says you shouldn't optimize for picking the right tool right now. Instead, just get throug that decision as quickly as possible and set yourself up for change in the future. Oga recommends using gogle analytics i on top of other tools like Amplitude or Mode. The really good c r m for early stage folks is Full story which improves product usability.