Upleveling with Keyword Matrices -- Tory Gray // Gray Dot Company
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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The Benefits of Customizing Your Keywords
The template that we have is very much focused on a leads-based business. So for e-commerce, it's going to be a little bit different and you're going to have to think through all of your individual pieces. We want to understand not just what content do we have today, but what could we build in the future and how do we prioritize that against all of the other many awesome things that we could be doing? That's one of our favorite use cases for this tool.
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