World Record...? The first ever podcast straight from an Ice bath!!! Luke Mace from theicebath.co has transformed his business and in doing so transformed the lives of 1000's of people lives that use ice bath therapy for a multitude of benefits to everything from mental health and anxiety to recovery from sport and exercise.I've had the pleasure of getting to know this wonderful human over the last few months and had to pleasure of spending the day together where we talked breathing techniques to help with sleep, how and why Luke started theicebath.co and he gives YOU his best business advise having transformed a 'tool box' in his back garden into multi-million pound business in the health and well-being industry in just 18 months!
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