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The Secrets of Brands Winning at Digital Marketing

Gartner ThinkCast

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Unlocking Digital Marketing Success with Genius Brands

This chapter explores the concept of Genius Brands and how they excel in digital marketing performance. It details the four key dimensions used to measure success: website, digital marketing channels, social media, and path to purchase. The discussion highlights strategies like investing in people and processes, prioritizing customer touch points, and incorporating data science into marketing roles for optimal results.

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