The Cost of Good Journalism

Peloton got absolutely murdered by the pandemic much more than say zoom which we talked about last week. There's lots of challenges that come with physical inventory now content companies are not doing a physical inventory but there is an aspect of the work that goes into producing an article as sort of like your sunk cost to get a certain respect. If it doesn't break through in day one well it's worthless and then you have to end up discounting to get rid of it, ruining your brand value. I think it's a big business opportunity that's something that's squandered by not figuring out a way to get a bundle because that's the answer right?