#92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Rapids - How to Simplify the Process
When i started, it was very much an enterprise focused sales approach. We wanted to build what we called a self service on boarding. And the vision was that you could sign up for rapid without talking to a human. There's not very many payments or financial services companies out therewere where you can do that.
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Transcript
