How Is Daddy Longleg Going to Do This?

When World War I kicked off in August of 1914, it was probably the greatest calamity in human history. Luckily for America and Edward Bernays, it also meant an opportunity to get into some new business. His first big idea was to get out an article in the magazine, Musical America, urging musicians to help America get on board with the war by having singers perform songs about the US military whenever they performed at clubs. So that was, you know, that can't all be great.