6min chapter

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531. Should You Trust Private Equity to Take Care of Your Dog?

Freakonomics Radio

CHAPTER

Introduction

Freaking on the radio is sponsored by Capital One with one of the best savings rates in America. Even before the pandemic, pet ownership had been rising fast in the US and now sits at a record high. In 2021, that added up to $123 billion. The pet boom has not gone unnoticed by investors, especially the people who run private equity firms. How would this kind of acquisition affect your beloved dog or cat?

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