LEADING BRANDS® — Wavebreak Podcast cover image

What's Working Now: Scaling Your Brand For The Now & Long-term

LEADING BRANDS® — Wavebreak Podcast

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I like that approach too, because it's like, you know, those initial people do play a big role in getting it off the ground. What's cool about these rewards living on chain is they become interoperable for brands that want to play together. And so for instance, if Joggy has a coin and you've earned a lot of Joggy coins and we're working with a Hoka, different brands can opt in to make essentially their coins exchangeable where I have Jogty coins. If that makes sense.

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