What's the Point of a Premium Product?

i feel like if more people knew it, they would pay a lot more attention to it. Just by having a premium offer, you know, you're making an insane amount of more money. It comes down to the 80 20 rule and a power laws and the expedential curve. If you look at any customer data base, or the revenue, 80 % of the revenue is driven by 20 % of the customers. Most people think that the world is even, the things are split up equally. But that's not the case.