ML170: Billy Broas on Education Based Marketing, The Bridge of Transformation Method and Lessons from Master Copywriters
MetaLearn Podcast
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What's the Point of a Premium Product?
i feel like if more people knew it, they would pay a lot more attention to it. Just by having a premium offer, you know, you're making an insane amount of more money. It comes down to the 80 20 rule and a power laws and the expedential curve. If you look at any customer data base, or the revenue, 80 % of the revenue is driven by 20 % of the customers. Most people think that the world is even, the things are split up equally. But that's not the case.
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