4min chapter

Finding Our Way cover image

36: The Chief Design Officer as Corporate Executive (ft. Jehad Affoneh)

Finding Our Way

CHAPTER

Design Leadership and Design Leaders - The Meaning of Life

The late 90s to early 2000s were great for establishing whatever user experience became before the bust happened. The last two or three years we've seen something similar now at the highest end of design leadership where these companies as they scaled and started hiring cdo's and svp's of design. Design can contribute a lot in how we de-risk experiences before they shipHow we risk experiences after they ship i think that's going to be a huge part of the conversation.

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