Strategic Coach: How to Be a Successful Entrepreneur

The Starbucks consumer and the people who work at Starbucks feel higher status because of what they're doing. Being seen with a Starbucks cop confers a special status and tells them that they're plugged into a special community and to a special culture. You can be extraordinarily successful in the transaction business but if you constantly create a very, very special status for all your clients and customers anywhere in between you're in trouble. If you don't want to do that then you should go in the other direction and become a special experience for your clients and Customers.