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LTBP #104 - Cathy MacDonald: Listening, Influence, Persuasion and Changing Minds

LTB Podcast

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The Importance of Emotion in Behavior Change

You don't change someone's mind they allow their own mind to be changed. You can never really change somebody's mind with information particularly at that early stage okay so winning someone over having their mind changed is all to do with hearts and minds you need the emotion behind it. The more facts i give you to try and persuade you to change the more you're likely to dig your feet in and not budgeYeah, picking the right time working out where somebody is in any potential change is key for lift the bar.

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