Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era
BUILD with Blake Bartlett
00:00
Growth and Sales in Marketing
Growth is selling growth concept within the company. Most people have never been in the company, so they don't even understand what gro team is. To very few companies, it means both growth marketing and product. I'm a firm believer that i has to span both so we can deliver cohesive experience. It's something that ye have to all think about it as a customer customer ine with acquisition strategies and your product strategy.
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