Pioneering Online Retail: Security, Shopping Carts, and Fulfillment Challenges

This chapter explores the foundational security measures established to safeguard credit card information in an early online retail system, highlighting consumer hesitance towards digital transactions. It discusses the innovative use of session IDs and the conceptualization of shopping carts, along with the significant role of customer reviews in enhancing the shopping experience. Additionally, the chapter addresses the operational hurdles faced during the initial launch phases, including inventory management and order fulfillment challenges.