Dunkin' Donuts: Bob Rosenberg
Wisdom From The Top with Guy Raz
00:00
Branding a Branding Agency
The Wizard of Oz every year was on television shown for kids and someone suggested why don't we see if we can get the little the name for the little people that are in the Wizard of Oz the name was Munchkins. And we found out the Jacks cookie company in Louisiana had the rights to the name they hadn't used it before. 66% of the franchisees opted out of the lawsuit so took all of the sort of teeth out of the class action lawsuit which was a historic kind of reaction.
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