2min chapter

The HeyCreator Show cover image

Bored Elon Musk on How to Build a Business as a Fake Person

The HeyCreator Show

CHAPTER

The Importance of Pseudonymity in Personal Branding

"It's been very difficult to label myself into a thing that I am," she says. "I talk a lot about the importance of pseudonymity, right? And not necessarily doing your art or work with your real name." She adds: "You can always spin up a new identity and build a reputation for doing one or two specific things"

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