There's that sweet spot. It had to be shareable, but not too shareable. I wonder what lessons there are for other things. Certainly as someone who writes books, you probably feel the same way. The first thing that happens when you write a book is pirated versions appear on the Internet. They're not that better than the physical book. So I don't think it's doing a huge amount of damage. But then how do we get to things like Henry Ford? And you have this wonderful example in the book of this giant plant. River Rouge.

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