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Is Adam Newman Creating a National Brand for Apartment Living?
Flow is a multi-family, these apartment type buildings. Those tend to be one-year leases anyway and they're owning them. They're not leasing from a landlord. Tumas, right, it's basically a standard apartment replay where Newman is going to create a consistent experience and brand across the country. I'm not sure that's really been done before where there's a brand for apartment living.