#386: Partnerships and Personalising for Airline Loyalty Profitability
Let's Talk Loyalty
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The Power of Content to Drive Emotional Loyalty
I'm amazed at the talent there is out there now online. You can just like create anything really to evoke emotion and in terms of creating content for business purposes, loyalty purposes. I think it's going back to the same principles we talked about is who is your customer? Who are you talking to? The amount of people who call us without their driver's license. Oh my god. It's astonishing. Like what I guess you forget things when you're traveling. And booking your travel is really fun. When it comes to car rental people get a little practical and maybe a little lazy and they just go whatever it's the cheapest but actually there's so much more that a user should consider
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