224 - The Secret Weapon to Good Marketing in Any Industry | The Growth Hub
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The Number One Goal of Every Marketer, Listen to This Podcast
Marketing success is basically about knowing your customer better than anyone else. So how do you go out there and do that research? You need to be viewed as a peer, not a vendor, which can be challenging depending on who you're going after. Build meaningful relationships with the people that are influential, that your customers listen to. And so i think those are two, two of them.
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