Establish The Run Fantasy Football cover image

Building a Billion Dollar Fantasy Business: One-on-One with Underdog Founder Jeremy Levine (Episode 587)

Establish The Run Fantasy Football

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The Importance of Pricing Innovation in Sportsbook

I've heard people say, and I'm sure you're in tune with this, like we don't have any room to innovate because states are charging us 50% taxes. How true do you think that kind of narrative is on the Sportsbook side? I think it's mostly bullshit. What we build will feel more like product innovation. Same game parlay is like the biggest revelation we've had in American betting. That's pricing. Right? Let's figure out how to price correlation.

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