Scaling Up Snapchat with Casey Winters and Julie Zhou | Greymatter
Greymatter
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Yik Yik's Growth Strategy: How to Keep Users Around
For us at Yik Yik there was a growth challenge around how do you create stickiness and habit on a platform where the whole selling point is that it's all content. So our process was to talk to as many users as possible. Starting with power users going down to the flybys, the people who had tried it for a week and dropped off. And over and over the answer that we got was I go there because of the funny content. We made great use of the college football schedule,. Made great use of when exams were taking place to remind people about some great posts they may have missed out. Remind them of some instances where it would make sense to talk about
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