TikTok's Reach and Influence Today

TikTok exploded to popularity not by giving users what they asked for—but by figuring out what users really were interested in, and serving that. 

What happens to this algorithm if Bytedance cedes control of it to the U.S.? 

Guest: Emily Baker White, senior writer at Forbes and the author of Every Screen on the Planet: The War Over TikTok

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