The Skift Travel Podcast cover image

How AI, OTAs, and Shifting Consumer Behavior Are Reshaping the Industry

The Skift Travel Podcast

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AI's Role in Travel Booking

This chapter delves into the influence of large language models and AI tools in the travel booking process, questioning their role in relation to traditional booking platforms. It highlights the evolving behavior of travelers who increasingly favor AI-driven solutions while recognizing the enduring importance of conventional marketing methods. Additionally, the chapter examines the competitive landscape of online travel agencies and the localization strategies that are pivotal for success in diverse markets.

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