
objet a
Why Theory
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The Fetishism of Apple Boxes
F fetishism has this weird thing of flipping the object of desire and the obje, right? So when you're going on apple boxes, then actually, at that point it's the phone. You can never get just the objet off, right? That's why your example, what you calld it is exactly right? Like that, apple boxes, whatever that thing is, that's fetishism.
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