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13min chapter
The Four Stages of Scaling Your Business
The Double Win
Navigating Leadership and Succession Challenges
This chapter addresses the complex journey of business owners as they grapple with delegation and scaling, emphasizing the critical transition from individual contributor to broader leadership roles. It explores the existential crises that can arise during succession, urging clarity in purpose and the importance of establishing effective communication and systems between outgoing leaders and new CEOs. Additionally, the chapter outlines the four stages of scaling a business, highlighting the significance of a brand's independence from its founder.
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