4min chapter

Me, Myself, and AI cover image

Digital First, Physical Second: Wayfair’s Fiona Tan

Me, Myself, and AI

CHAPTER

The Role of AI and ML in Pricing and Demand Generation

We use a little bit of a risk framework around what is the reputational risk or other risk to the company if we get it wrong. Other areas where we don't go fully automated because we're a little bit more concerned from a risk perspective could be, for example, product quality. We look at where I have good, stable sources of truth and manageability of it becomes a bit of an issue. You talked about human in the loop and this idea as fundamental or simple as it sounds. Is that also something prevalent in your organization? Yeah, it is. This is the part where it's really much more business-driven and pragmatic in terms of application.

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