The Value of RPM and CPM for Creators

The difference between CPM and RPM is the cost, how much someone would pay for that. So if you noticed as a, as a viewer of YouTube, you don't get served in ad every single time you watch a video. And that's because YouTube is tracking again, the viewer. They're tracking to see the viewer's experience. That means that every thousand views on our channel, those are not always monetizable views.