The Boomerang Effect of Remedy Messaging on Weight Loss

The boomerang effect of remedy messaging can be seen in advertising for smoking cessation aids. Exposure to nicotine replacement product advertising was found to undermine quitting intentions among heaviest smokers. Even when companies are ostensibly selling health rather than disease they still may be inadvertently making the problem worse in the marketplace. There's just no incentive for risk avoidance messaging nobody makes money selling just say no Unless it is somehow linked to saleable products and services.