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User Story Mapping: Why, Who, What, and How with Alba Uribe and Michael Guiler

Agile Coaches' Corner

00:00

How to Build a Journey Map for Users

So I think it starts with the user. So what is a persona? Who are you going to focus your effort on? Most organizations have multiple personas, right? And then from there, you can begin to start to talk about, you know, building that backbone around what are the things we want to get after they're going to help address those pain points.

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